Our digital improvement campaign transitioned into an ongoing partnership. Chef Lauren reinvented herself as tastesfairydelicious; the brand. Featuring a new logo, new positioning and a new tagline : #tastesfairydelicious.

 

YMP helped Tastesfairydelicious introduce and propagate this new brand identity across the entire digital space, starting with a comprehensive site redesign that incorporated all of the new delicious branding elements.​